Writing is an ordinary person’s best investment: turn tacit knowledge into shareable explicit assets so your expertise can keep working for you.

My Interpretation (Wisdom)

If I looked back on these ten years of running a company of one and had to choose one most important skill, I would say “writing” without hesitation.

Writing is not a prose contest, and you do not need to be an author. Its essence is “clearly communicating what is in your head to another person.” The messages, reports, and proposals you write at work every day are all writing. The difference is that some people discard what they write, while others turn it into an asset.

I started writing on Medium in 2017. In the first year, each article had fewer than 100 views. But I kept documenting and sharing. Later, these words and digital traces “automatically found work for me.” Writing accumulates, can be searched, and travels across time and space. The return on investment of a good article is far higher than that of most efforts.

Start with everyday documentation and improve learning by learning while teaching. Writing is not only creation; it lets expertise compound.

Strategy and Methods (Knowledge)

Writing Is an Ordinary Person’s Best Investment

Why does writing have such a high ROI? It can “productize” knowledge so expertise works for you around the clock. You do not need to be an author; if you can express yourself clearly and organize experience, the market, managers, and opportunities can notice you. People without experience have even more reason to write, because what they know is more valuable than they imagine.

Source: Raymond’s core belief.

Practical AI Writing

AI is a writing assistant, not a replacement for creation. The core principles are to retain personal viewpoints, treat AI like a search engine, and use the IPO process (Input, Process, Output). Your life experience and personal viewpoint are the core and should remain yours. Let AI help edit during Process, then review and correct the Output yourself.

Course Scripts

  • 24 | Why is writing an ordinary person’s best investment?
  • 25 | Practical AI writing: how to write with a point of view from scratch

Articles and Newsletters

  • 2025-08-26: Who is Nicolas Cole? From Warcraft player to online writer earning tens of millions of dollars a year: an analysis of his writing-monetization strategy
  • 2025-09-23: Who is Ryan Holiday? From college dropout to bestselling author: building a Stoic content empire with card notes
  • 2025-12-25: Who is Zhou Jia’en? From comedian to AI writer: follow your own path and use real experience to counter mediocre AI content
  • 2023-11-13: Seven techniques from ten years of writing: maintain a writing habit and avoid procrastination
  • 2023-11-17: People who judge writing quality by speed are devils: the trap of daily publishing
  • 2023-11-27: I’m not good at writing; can I speak instead? Differences in purpose and strategy between writing and speaking for creator businesses
  • 2020-12-03: Content creation and podcasting: how to conduct a proper retrospective and derive a methodology
  • 2023-07-11: How to build a personal brand after work: four years of writing led to a book invitation — interview with Zhu Qi, Digital Life Atlas #20
  • 2023-08-15: The purpose of daily creation: writing only for yourself — interview with Little Goldfish, Digital Life Atlas #21
  • 2023-05-16: Behind ten years of writing by the Computer Playthings site owner: how to relax after work and turn life into projects — interview with Esor, Digital Life Atlas #19
  • 2021-06-17: Six months into paid content subscriptions, I discovered the essence of writing habits and creative freedom
  • 2025-02-18: I wrote 70 articles this year: roundup of the year’s most popular content
  • 2025-07-10: Gaining traffic and monetizing quickly but losing oneself: an AI creator’s fresh start
  • 2025-08-14: Drafting podcast-interview highlights in ten minutes: my AI writing-assistant workflow
  • 2024-06-16: Export WordPress articles as Markdown text files: how to train AI on your own writing
  • 2021-06-10: What is Markdown? An essential writing technique and a guide to immersive-editor tools
  • 2023-10-18: Why repurpose content? A low-cost creator strategy to expand influence, with three KOL examples
  • 2023-10-17: Three steps to develop originality: move from imitation to a personal style
  • 2026-03-22: Who is Manny? The life philosophy behind a faceless content brand earning NT$40 million annually — founder of The Manny Report
  • 2026-03-20: Issue 176: Four sources for learning AI, Notion AI bonus livestream, automation requires a business first — Raymond Weekly
  • 2026-03-13: A record of building a complete AI-double assistant with Claude Code in 21 days
  • 2026-02-02: Vibe-coding learning notes: why reinvent the wheel? I made a practical mini-tool website
  • 2025-08-05: How I started freelancing and raised my rates: highlights from Raymond’s interview with Lufan
  • 2025-03-15: Ghost self-hosting tutorial: Mailgun newsletter system replaces WordPress CMS, blog, and K…
  • 2023-09-11: How to become a freelancer: a business-model map and positioning checklist for freelance work
  • 2023-09-05: Are you burned out? A product expert’s advice on combining expertise and business — interview with Han Han, Digital Life Atlas #22
  • 2023-03-14: The choices not made along the entrepreneurial path: the real life and underlying logic of a serial entrepreneur — interview with Lawrence Lin Yiru, Digital Life Atlas #15
  • 2023-01-01: Thomas Frank’s five principles for sustained creation: the impossible list
  • 2022-12-31: The 22-year-old lifehacker I admire most: He Tongxue changes what we expect from technology unboxings and reviews
  • 2022-12-29: Running a podcast as an amateur: from single-digit listens to number one, retrospectives, iteration, and work–life integration — Digital Life Atlas #05
  • 2026-04-05: Digital nomad’s everyday-carry list: minimalist gear for traveling with one backpack
  • 2026-05-20: Who is Anji? From Taiwan to the United States: impostor-syndrome struggles, self-publishing, and a Taiwan-made identity shift
  • 2026-05-11: Issue 180: The meaning of an AI double, Esor livestream, Notion all-day workshop — Raymond Weekly
  • 2026-06-25: Why does Notion need a Taiwan market lead? Understanding the strategy behind a job description
  • 2026-06-30: What is an AI Agent? Understand harnesses through the seven-layer architecture of Hermes
  • 2025-06-24: Things no one taught me back then, now I’ve put them into a course for you
  • 2020-09-13: Weekend Meeting #9: Why do people need stories and challenges? Season two’s community goal and the Lighthouse Project

Social Posts

Data

  • 🔖 “People do not write the first draft; AI does not write the final draft.”